My first pitch win in the UK.

Organised by STV Creative for Blood Cancer UK in collab with our Napier Advertising course, to encourage donations during lockdown.

Charities tend to rely on sad stories to get donations.

And when you donate?

You don’t always see the difference you made.

But BCUK has a goal of beating blood cancer in 30 years.

A claim not many charities have. So we decided to show where your money goes, and the future you can help create.

THE STORYBOARDS

First storyboard that entered the pitch phase.

First storyboard that entered the pitch phase.

Second storyboard after we won the pitch and received some client feedback.

Second storyboard after we won the pitch and received some client feedback.

Final storyboard.

Final storyboard.

Creative Team:

Neil Gilmartin - Creative Director

Esther van Vliet - Copywriter

Youmna Hazzaa - Art Director