Fake sign videos on TikTok can be incredibly damaging to the deaf community, who use the platform to express themselves and find their identity.

But a lot of hearing people don’t know fake sign when they see it, which risks damaging the entire language and widens the communication gap.

RE/SIGN is an awareness campaign from Signature that educates people on the risks of fake sign and spreads authentic sign instead, through dance - a language TikTok knows best.