Encouraged IRL Dates
Young adults spend 10hrs a week on dating apps. Crazy, I know!
But the vast majority of them never end up going on dates in real life, despite hundreds of matches. So we turned swiping procrastination into in-person flirtation. With a little help from Hinge.
Offline Dating D&AD New Blood - Wood
CREATIVE TEAM:
Callum Stacey - Designer
Gabriella Holmes - Copywriter
Youmna Hazzaa - Art Director & Animator
Icebreakers
Turning up the heat on chill time.
A big concern for first timers is chat running dry.
So we made digital beer mats that light up with conversation starters to help keep chat light, in true Coors style.
Anti-Ghosting Banners
Our online banners nudge people to reply to their matches on Hinge, and get dates rolling.
