Hijacked Illegal Football Streams
Over a third of Premier League fans regularly put up with terrible illegal streams. So we decided to advertise alongside BT Sport’s worst enemy. Hijacking illegal streaming sites during key fixtures, sending fans into meltdown.
SCORE-SPOILER BANNERS.
Illegal streams run a couple minutes behind, so we used the lag to our advantage.
Buying ad space to create ‘score-spoilers’ exposing goals before illegal streamers even know they’re coming.
sorrynotsorry
But we make up for it.
We hid BT Sport Monthly pass promo codes in the banners.
Smiles all round.
We turned the pitfalls of dodgy illegal streams into shareable games, featuring BT Talent.
Trent Kung Fu ‘X' Terminator
Fight your way through a series of X's to try and activate the live stream in time for the game.
Bale's Spam Buggy
Avoid spam in your pursuit of the big game, jumping Bale's golf buggy over ads you have no interest in.
WWE StreamDown
Smash your way through social pages in pursuit of a successful stream in a foreign language and never find it.
Before any game, swarms of illegal streaming links show up on Twitter.
So we’ll get popular football twitter accounts to share our games as illegal streaming links in disguise.