Avuva

The Egyptian market is oversaturated with product ads, so to launch this new Egyptian skincare product, we went down a different approach, focusing on skin stories.

Translated Script:

When I look at myself, I see an unfinished story.

Everything I live through today, will leave its memory on my skin tomorrow.

It tells my story, without me having to say a word.

What has affected me, what I have endured, my silliness and the choices I’ve made.

A story with all its details. One look and it’s easy to know everything about me.

Like an open book.

And as long as there are more words to be said, many more stories will be told.

And they will show on me.

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