Rexona
In Egypt, only 19% of the population uses deodorant. The rest use alternatives. But these alternatives are nothing compared to Rexona.
And since Egyptian society cares a lot about personal hygiene as well as not bothering others, we created everyone’s worst nightmare.
Three TVCs that focused on three different nightmare situations titled, the bus shock, the lecture shock, and the gathering shock.
We then recorded a woman’s scream for a male cast for memorability and humour.
